Psychological Operations

"PSYOPS are operations planned to convey selected information to a targeted audience to influence attitudes and behaviours of governments, organisations, groups and individuals. To accomplish this goal, PSYOPS must have a clearly defined mission and the ability to conduct in-depth analysis, evaluate appropriate target audience/s and measure their effectiveness on the targeted audience against the supported commander’s mission and/or line of operation. Furthermore, PSYOPS can be employed to gather information to enhance situational awareness, undermine hostile PSYOPS and enhance own force capabilities".

Source: https://researchcentre.army.gov.au/library/australian-army-journal-aaj/volume-9-number-2-winter/psychological-operations-psyops-within-australian-intelligence-corps-should-it-stay-or-should-it-go