Sportswashing

"Sportswashing is the use of sport to redirect public attention away from unethical conduct. The intended effect is to improve the reputation of the offending entity, by using the immense popularity of sport to ‘wash’ away poor publicity. The most high-profile instances of sportswashing are carried out by authoritarian states that have committed human rights abuses, but commercial businesses also engage in the practice (e.g. to distract from climate-unfriendly activity)."

Source: https://www.humanrights.unsw.edu.au/students/blogs/what-is-sportswashing#:~:text=Sportswashing%20is%20the%20use%20of,from%20climate%2Dunfriendly%20activity%20).