Connective Action

In this connective logic, taking public action or contributing to a common good becomes an act of personal expression and recognition or self-validation achieved by sharing ideas and actions in trusted relationships. Sometimes the people in these exchanges may be on opposite ends of the world, but they do not require a club, a party or a shared ideological frame to make the connection. [...]

The linchpins of connective action are the formative elements of sharing and co-production: the networking elements of personalization that make it possible for actions and content to be disitributed widely across social networks. [...] Together, these technological agents that enable the constituitive role of sharing in these contexts displace the free-rider calculus and, with it, the dynamic that flows with it - most obviously, the logical centrality of a resource-rich organization.

Source: https://www.cambridge.org/core/books/logic-of-connective-action/6B54DBBEAD1625C2778F8D80A17D58E1